FIFA Games

Johannesburg, South Africa - If FIFA wants to really stop trademark unofficial advertising to the World Cup, we must consider relaxing its approach off the field.
By detaining and questioning 36 young women for wearing mini-dresses orange, FIFA has given a Dutch beer brand exposure she was looking for exactly. The practice of ambush marketing has made headlines around the world. It was even the new front page for a document of South Africa.
Nobody would talk about that now, if FIFA has simply ignored women. Two of them could end up in jail. Criminalized for wearing a bright, short dress, imprisoned alongside murderers and rapists. What good do it?
From the governing body of football of course the need to protect the rights of its authors. They pay billions of dollars for the exclusive use of the World Cup brand and the tournament is the main source of income of FIFA.
However, controversy mini-dresses have a logo the size of my little finger on the hem. They were not different from the bright orange worn held by most football-loving fans Netherlands.
FIFA does not care about football. The president Sepp Blatter has its detractors and sometimes may appear eccentric, but he is passionate about the game His organization rose to political interference in the affairs of unwanted national football associations, they invest in the base of the sport and help in charity work.
However, there is a congestion of companies threatening to stifle the natural joy of football life.
Rather than advertising for the fans, it's almost as if they are told what to eat, drink this, what car to drive and what the credit card to use. The message is: "Come to the World Cup - as long as you live your life like FIFA."
Where will it end? Football fans should stop wearing replica kits if they are made by an official sponsor of the World Cup? Countries will cancel the agreements with manufacturers of sportswear rival?
Why not simply hand out overalls FIFA plain ticket gates for all fans may look alike - happy clapping, vuvuzela-blowing machines in a sports stadium sterile, devoid of diversity and individual character.
As a sports journalist, I work normally afraid of crowds in football - they make my life a misery. But after the group match against Denmark and Holland, we filmed in the middle of 83,000 people without any problem at all.
Although it made my life easier, it has also raised concerns about the direction of increasing the company's World Cup seems to be moving in.

Iran nuclear Bomb tests

Iranian President Mahmoud Ahmadinejad has dismissed as a US forgery a document allegedly showing plans by Tehran to test a nuclear bomb trigger.
In a US TV interview Mr Ahmadinejad said the report in the Times newspaper was "fundamentally not true".
He said criticism of Iran's nuclear program had become "a repetitive and tasteless joke".
Iran denies claims it wants to build atomic weapons, saying its nuclear program is for civilian purposes.
The BBC's Jane O'Brien in Washington says the interview offered a rare opportunity to see an Iranian leader being questioned by the US media.
But Mr Ahmadinejad's answers gave little indication that his administration is moving towards a more conciliatory position, says our correspondent.
'Fabricated papers'
The Times reported last week that it had obtained a document, dating from 2007, describing a four-year plan by Iran to test a nuclear trigger using uranium deuteride.
The product can be used as a neutron initiator: the component of a nuclear bomb that triggers an explosion.
The memo apparently details how some work on the trigger should be outsourced to universities, but other work is too secret and must be carried out by "trustworthy personnel" within the organisation allegedly carrying out Iran's secret nuclear weapons research.
Another document seen by the Times is said to be a memo from Mohsen Fakhrizadeh, naming him as the chairman of the Field for the Expansion of Deployment of Advance Technology (Fedat) - which the newspaper says is a cover for a secret nuclear weapons programme.
In his first public response to the report, Mr Ahmadinejad said the accusations were "fundamentally not true".
In an interview filmed on Friday with ABC News, but broadcast on Monday, he dismissed the documents, saying: "They are all a fabricated bunch of papers continuously being forged and disseminated by the American government."
When asked if there would "be no nuclear weapon in Iran, ever", Mr Ahmadinejad said his view was already known.
"You should say something only once. We have said once that we don't want a nuclear bomb. We don't accept it."
A senior adviser to US President Barack Obama, David Axelrod, said it was "nonsense" that the US had fabricated the documents.
"Nobody has any illusions about what the intent of the Iranian government is," he told ABC.
'Bullying'
Iran is already subject to three sets of UN sanctions for its refusal to suspend its uranium enrichment programme.
It is at risk of further sanctions after it rejected a deal to send low-enriched uranium abroad to be refined into fuel for a research reactor.
A defiant Mr Ahmadinejad said Iran would welcome talks "under fair conditions".
"We don't welcome confrontation, but we don't surrender to bullying either," he said.
"If you are saying you are going to impose sanctions, then go and do it."
Ahmadinejad also rejected criticism of Iran's human rights situation and allegations of mass arrests following the elections which returned him to office in June.
"These things have to do with the judiciary. We have good laws. There is the judge. These people have got lawyers. These are not political questions."
He said people in Iran had more freedom than in the US.
The ABC interview took place before the latest protests held at the funeral of the influential dissident cleric, Grand Ayatollah Montazeri.
Iran says its uranium enrichment program is for purely peaceful purposes, aimed at generating electricity so that it can export more gas and oil.
But the US and its allies say it could be used to develop weapons.

Source: BBC News