FIFA Games

Johannesburg, South Africa - If FIFA wants to really stop trademark unofficial advertising to the World Cup, we must consider relaxing its approach off the field.
By detaining and questioning 36 young women for wearing mini-dresses orange, FIFA has given a Dutch beer brand exposure she was looking for exactly. The practice of ambush marketing has made headlines around the world. It was even the new front page for a document of South Africa.
Nobody would talk about that now, if FIFA has simply ignored women. Two of them could end up in jail. Criminalized for wearing a bright, short dress, imprisoned alongside murderers and rapists. What good do it?
From the governing body of football of course the need to protect the rights of its authors. They pay billions of dollars for the exclusive use of the World Cup brand and the tournament is the main source of income of FIFA.
However, controversy mini-dresses have a logo the size of my little finger on the hem. They were not different from the bright orange worn held by most football-loving fans Netherlands.
FIFA does not care about football. The president Sepp Blatter has its detractors and sometimes may appear eccentric, but he is passionate about the game His organization rose to political interference in the affairs of unwanted national football associations, they invest in the base of the sport and help in charity work.
However, there is a congestion of companies threatening to stifle the natural joy of football life.
Rather than advertising for the fans, it's almost as if they are told what to eat, drink this, what car to drive and what the credit card to use. The message is: "Come to the World Cup - as long as you live your life like FIFA."
Where will it end? Football fans should stop wearing replica kits if they are made by an official sponsor of the World Cup? Countries will cancel the agreements with manufacturers of sportswear rival?
Why not simply hand out overalls FIFA plain ticket gates for all fans may look alike - happy clapping, vuvuzela-blowing machines in a sports stadium sterile, devoid of diversity and individual character.
As a sports journalist, I work normally afraid of crowds in football - they make my life a misery. But after the group match against Denmark and Holland, we filmed in the middle of 83,000 people without any problem at all.
Although it made my life easier, it has also raised concerns about the direction of increasing the company's World Cup seems to be moving in.